One of our most important tools is the intelligence we have gathered about the media outlets and reporters with whom we have worked over the last 20 years. We understand that capturing and organizing this information for quick and easy access is critical to working efficiently, and the services and products we offer through MyMedia On Call evolved from this expertise.
Researching reporters to develop a target media list and investigating upcoming features can help us create coverage opportunities for an organization. Monitoring, capturing and analyzing media coverage provides a clear understanding of how organizations, competitors and news are perceived by the media. We built our proprietary customizable media database platform for our own use to track all information about and feedback from every reporter we know. If you have trouble keeping track of your media interactions, we’ll populate a customized database with your contacts and provide it to you in a ready-to-use format. We can also host your database on our secure server so you have remote access 24/7.
Media Research & Contact Management Services:
○ Targeted Media List Development
○ Media Opportunities Matrix
○ Media Coverage Analysis: By Industry Area, Product or Competitor
○ Real-Time Media Monitoring Day of News
○ Customizable Media Database Platform